NETFLIX · GAME DESIGN
Turning internet woes into play: how we surprised fans with Netflix’s first web game
ABOUT THE PROJECT
Context
Netflix fans in India often struggled with buffering due to limited internet connectivity. While we couldn’t fix their internet speeds, we saw an opportunity to engage them in a different way—through entertainment that didn’t rely on streaming.
The Opportunity
Building on the success of our viral video series that reimagined Netflix’s iconic characters through Bollywood’s signature humor and action, I pitched an interactive extension: a web-based game designed as a fun, offline-friendly pastime, it kept fans engaged even when their connection dropped.
Outcome
The result? Netflix’s first-ever web game was covered by 150+ publications, including The Verge and Fast Company, with over 930,000 unique sessions globally in its first month.
