Sarthak | Product Designer & Art Director

NATURE MADE · CONCEPT DEVELOPMENT & visual identity

Revamping social strategy to drive engagement through platform-native, culturally relevant content

Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.

Aspects of this project are confidential & can’t be displayed publicly. Schedule a portfolio presentation to learn more.

ABOUT THE PROJECT

Context

Nature Made needed to stand out in a crowded wellness space, where newer, digital-native brands thrived on social-first content. The challenge: modernize their social strategy to drive engagement while staying true to their science-backed credibility.

My Role

I shaped a visually distinct, audience-first approach that felt native to Instagram and TikTok—blending in as organic content, not ads. By analyzing user behavior and trends, I helped turn their social presence into an interactive, engagement-driven experience.

Outcome

By leaning into humor, storytelling, and real-time trends, we made Nature Made feel native to social—driving a 87% increase in TikTok followers and a 1059% boost in reach.

highlights

A selection of posts my team and I concepted and executed, blending product benefits with engaging, social-first content. CHECK OUT THE TIKTOK CHANNEL HERE.