NETFLIX ORIGINAL LOST IN SPACE · ART DIRECTION & DESIGN
Turning low appeal for sci-fi into curiosity through localization of Lost in Space
ABOUT THE PROJECT
Context
Sci-fi doesn't have broad appeal in the Indian market, so to promote Lost in Space, we made it more familiar—by dropping its alien, Robot, into Mumbai. In a playful social series, Robot did what any tourist would: sightseeing.
My Role
Led art direction, from handling a 950-pound robot in a studio shoot to scouting Mumbai’s landmarks for background plates, then compositing it all together.
Outcome
Netflix India’s Instagram lit up with praise for the creative approach, with fans calling out the iconic locations. Some even commented, "Give their social media team a raise!"
