netflix india original sacred games · go-to-market campaign
Creating pre-launch buzz for Sacred Games through digital storytelling
ABOUT THE PROJECT
The Challenge
Netflix’s Sacred Games, its first Indian original series, needed an impactful pre-launch campaign that explored Mumbai’s gritty underbelly and complex characters, weaving a story of crime, fate, and impending catastrophe. The challenge was to introduce the world and generate excitement before the premiere.
My Role
As the Art Director, I led the digital and social content, introducing audiences to the show’s morally complex characters and the dark, layered world they inhabit. From character reveals to cinematic teasers, each piece of content was designed to build anticipation for what was to come.
